In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or Ÿscenarios,Œ Shell aimed to avoid the false assumption that the future would look much like the present“an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company’s innovative practice, which still has a huge influence on the way businesses, governments, and other organizations think about and plan for the future.In the course of their research, Angela Wilkinson and Roland Kupers interviewed almost every living veteran of the Shell scenario planning operation, along with many top Shell executives from later periods. Drawing on these interviews, the authors identify several principles that characterize the Shell process and explain how it has survived and thrived for so long. They also enumerate the qualities of successful Shell scenarios, which above all must be plausible stories with logical trajectories. Ultimately, Wilkinson and Kupers demonstrate the value of scenario planning as a sustained practice, rather than as a one-off exercise.

We are running out of water, robots will take our jobs, we are eating ourselves to an early death, old age pension and health systems are bankrupting governments, and an immigration crisis is unravelling the European integration project. A growing number of nightmares, perfect storms, and global catastrophes create fear of the future. One response is technocratic optimism — we’ll invent our way out of these impending crises. Or we’ll simply ignore them as politically too hot to handle, too uncomfortable for experts — denied until crisis hits. History is littered with late lessons from early warnings. Cynicism is an excuse for inaction. Populism flourishes in the depths of despair. Despite the gloom, there is another way to look at the future. We don’t have to be pessimistic or optimistic — we can find realistic hope.This book is written by an international and influential collection of future shapers. It is aimed at anyone who is interested in learning to refresh the present, forge new common ground, and redesign the future.